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BharatBenz Launches MD IN-POWER, New Generation of Modern Medium Duty Trucks

Feb 02, 2016

  • Four models 914R, 1214R, 1214RE and 1217C launched in two variants
  • Key features: Multi Drive Mode, payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort
  • Erich Nesselhauf, Managing Director & CEO, Daimler India Commercial Vehicles: “Only three years after having introduced our first BharatBenz product line of medium-duty trucks, we are again raising standards in the segment with our new generation MD IN-POWER.”

Chennai: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the wholly-owned subsidiary of Daimler AG, today launched its new generation of BharatBenz medium duty trucks dubbed MD IN-POWER. Featuring four new generation medium duty BharatBenz models (914R, 1214R, 1214RE and 1217C), the new trucks are launched each in a base and a premium variant and will now be commercially available starting today at BharatBenz dealerships across India.

Speaking on the occasion, Mr. Erich Nesselhauf, Managing Director & CEO, Daimler India Commercial Vehicles said: “Only three years after having introduced our first BharatBenz product line of medium-duty trucks, we are again raising standards in the segment with our new generation MD IN-POWER. As demand for medium-duty trucks is expected to surge nationwide in India, we are in an excellent position to participate in the MDT segment’s growth with the superior value our MD IN-POWER trucks offer to customers.”

The new MD IN-POWER range underlines the BharatBenz brand’s strong focus on customer requirements and its emphasis on R&D and innovation to further boost its hallmark value-for-money proposition. The most prominent example – and an industry-first in India’s MDT segment - is the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking with the push of a button. Furthermore, the MD-INPOWER range comes with an enhanced focus on payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort. The radial tyres offer better traction, longer life and greater returns. Further new key features include better low-end torque, longer service intervals, and contemporary styling. Keeping its commitment to a clean environment, the new BharatBenz range of MDTs is available in BS-III, BS-IV and Euro-V ready.

Backed by the financial power and expertise of Daimler’s financial arm - Daimler Financial Services – customers can benefit from the captive financier under the name of ‘BharatBenz Financial’. BharatBenz Insurance, India's first Branded Commercial Vehicle Insurance, offers cashless facility, including zero depreciation and a host of other value-adds. This integrated approach offers customers the combined benefit of products and financial services under one roof, making ownership a hassle-free experience. BharatBenz has also tied up with several leading Indian financial institutions – currently including ICICI, HDFC, Karur Vyasa Bank, Canara Bank and others, who offer tailored financing solutions for BharatBenz customers. 

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