Feb 12, 2016
Oragadam, Tamil Nadu – Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler AG, looks back on a successful year 2015. Domestic sales increased by 37 percent to 14,000 units on the strength of the BharatBenz brand’s powerful product lineup. Following its market launch in September 2012, Daimler’s Indian truck and bus brand has introduced 20 products so far in its mission to transform the country’s Commercial Vehicle segment, with more to follow. Far more than 30,000 BharatBenz vehicles with the hallmark value-for-money proposition have since been delivered to customers, an unprecedented volume-ramp up in the industry.
Mr. Erich Nesselhauf, Managing Director and CEO of Daimler India Commercial Vehicles, said: “2015 has been another successful year for us. With our portfolio of modern trucks, we have powered ahead on our growth course domestically in India and in our export business. This success was made possible thanks to the excellent contributions of the entire team and our partners.”
Demand for BharatBenz products in 2015 rose especially in the heavy-duty segment. New tailored applications for the mining and the construction segments, such as the highly recognized BharatBenz 3143 CM, resonated well with customers. This exemplifies the strategic direction to introduce an entire family of special purpose vehicles in order to take on other parts of this segment. At the same time, the company’s FUSO-branded export business - as part of Daimler Trucks Asia - continued to grow favorably.
The year 2015 was remarkable for Daimler India Commercial Vehicles due to various milestones that were achieved:
Commenting on the company’s outlook for 2016, Mr. Nesselhauf continued: “With important new BharatBenz product generations hitting the market in 2016, we are committed to sustainably grow our business as part of Daimler Trucks Asia. Both in the medium and heavy-duty segment we will once more raise standards and customer value. At the same time, Indian-made FUSO trucks will play a key role in opening up important growth markets in Asia, Africa, and Latin America.”